HOW TO BUILD A SUCCESSFUL MARKETING STRATEGY FOR THE HOSPITALITY BUSINESS
Case Study

The hospitality industry is highly competitive and constantly evolving, making a strong marketing strategy essential for standing out, attracting guests, and building long-term loyalty. This one-day short course is designed to equip hospitality professionals — including hotel managers, marketers, and business owners — with the knowledge and practical tools to craft a strategic, customer-focused marketing plan.

Through interactive sessions, real-world examples, and hands-on exercises, participants will learn how to identify their unique value proposition, understand guest behavior, choose the right marketing channels, and create compelling campaigns that drive bookings and brand recognition

• Understand the fundamentals of marketing strategy within the hospitality context.
• Identify target guest segments and their preferences.
• Develop a unique value proposition and brand positioning for their hospitality business.
• Select and apply effective digital and traditional marketing channels.
• Create a basic, actionable marketing plan tailored to their business goals

Session 1: Understanding Marketing in Hospitality

Session 2: Defining Your Brand and Audience

Session 3: Building the Strategy

Session 4: Channels That Work in Hospitality

Session 5: Measuring Success and Next Steps

Session 1: Understanding Marketing in Hospitality

Session 2: Defining Your Brand and Audience

Session 3: Building the Strategy

Session 4: Channels That Work in Hospitality

Session 5: Measuring Success and Next Steps