Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter[1] and making consumers aware of it through the good conduct of marketers and ethical advertising
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STRATEGIC MARKETING IN HALAL FOOD BUSINESS
Economy
STRATEGIC MARKETING IN HALAL FOOD BUSINESS
Economy
Registration Closed
Please be informed
Online Training via Google Meet. Link will be provided after payment confirmation. Disclaimer: The class will be conducted if the number of participants reaches a minimum of 20 people
| 21/07/2022 Tentative is available below. | |
| Online Course |
For any inquries, please contact :-
FARAH QHAIRUNNISA MOHD YAZID
| 01151679198 | |
| farah384@uitm.edu.my |
Roslina Binti Yahia
| 0355435774 | |
| ainiraarif_roshal@uitm.edu.my |
Description
Objective
Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior.
Who Should Attend?
OPEN TO ALL INTERESTED PARTICIPANTS
Outline
Market Sizing
Key Themes to Consider
Customization Strategy
Marketing Strategy
Tentative
The course will run from 9.00 a.m. to 11.00 a.m.