MEDIA RELATIONS
Communication

Media relations focuses solely on a brand's strategic communications with media outlets. In media relations, companies use the media to broadcast their message and story.

What are media objectives examples?

Media objectives are meaningful results of communication. These are relevant to achieving goals but aren't necessarily goals themselves. For example, improving a conversion rate is a common media objective that corresponds to business goals such as revenue.

Open to all who are interested.

Media relations is the communication or interaction between a company and the media (also referred to as the press), which has grown with multimedia to include not only editors, reporters, journalists and producers, but also bloggers, podcasters and influencers.

Time: 9.00am - 4.00pm