Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering Halal - wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual well-being in the world here and hereafter[1] and making consumers aware of it through the good conduct of marketers and ethical advertising

STRATEGIC MARKETING IN HALAL FOOD BUSINESS
Economy
STRATEGIC MARKETING IN HALAL FOOD BUSINESS
Economy
Registration Closed

06/02/2024 Tentative is available below. | |
Online Course |
For any inquries, please contact :-
FARAH QHAIRUNNISA MOHD YAZID
01151679198 | |
farah384@uitm.edu.my |
MOHAMED SHAHID BIN MOHAMED ZAHAR
0355448352 | |
mdshahid@uitm.edu.my |
Description
Objective
Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior.
Who Should Attend?
OPEN TO ALL WHO ARE INTERESTED
Outline
Market Sizing
Key Themes to Consider
Customization Strategy
Marketing Strategy
Tentative
9.00AM - 4.00PM