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CRAFTING A WINNING CONTENT STRATEGY: FROM IDEAS TO IMPACT
Case Study

CRAFTING A WINNING CONTENT STRATEGY: FROM IDEAS TO IMPACT
Case Study


Registration Closed

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24/09/2025 Tentative is available below.
Online Course

For any inquries, please contact :-
MUHAMMAD FIRDAUS BIN CHE ROSE
01110881431
firdauscr@uitm.edu.my


Description

In today’s digital world, content is more than just words — it’s a powerful tool that drives brand engagement, builds trust, and delivers measurable impact. This one-day intensive course will guide participants through the end-to-end process of developing a clear, actionable, and goal-driven content strategy.

From generating creative ideas to planning, creating, distributing, and measuring content, this course provides a practical framework that helps individuals and teams align their content with audience needs and business goals. Whether you're in marketing, communications, or content creation, this workshop is designed to help you create content that truly works

Objective
  • Understand the key components of an effective content strategy.
  • Identify and define target audiences and their content needs.
  • Generate, filter, and prioritize content ideas aligned with strategic goals.
  • Plan content across channels and platforms effectively.
  • Measure content performance and optimize based on insights
Outline

Session 1: Introduction to Content Strategy

Session 2: Know Your Audience & Goals

Session 3: From Ideas to Themes

Session 4: Planning and Execution

Session 5: Measuring Impact & Optimizing

Tentative

Session 1: Introduction to Content Strategy

Session 2: Know Your Audience & Goals

Session 3: From Ideas to Themes

Session 4: Planning and Execution

Session 5: Measuring Impact & Optimizing